Lake Forest, CA — License plate frame port inclusion programs, or the strategy of fitting vehicles with OE genuine accessories at the port before delivery, have been gaining popularity thanks to boosted aftersales market penetration, sales, and profit.
In many cases, high quality frames, valve stem caps or gift sets will be incorporated into larger preferred option or protection packages.
The options are introduced at the port prior to vehicle delivery, creating an invisible, optimized experience for the customer, and higher profits per vehicle for the OEM and dealership.
License plate frame port inclusion programs provide countless advantages. Automakers generate enhanced vehicle penetration creating a profit center without warehousing cost, all while countering illegal aftermarket competition. Dealers replace what was previously a vehicle prep cost with sales revenue, allowing them to hit accessory sales targets more easily and reinvest the revenues into more modern marketing strategies. Consumers receive a more complete package and heightened brand experience, receiving the best available products financed through a low monthly payment.
Greater vehicle dependability means that customers may not otherwise be introduced to genuine accessories until 6-12 months after delivery. Since state plates generally arrive within 30 days, customers have a minimum of 5 months to fall victim to inferior aftermarket accessories.
By incorporating genuine OE frames, automakers are able to get to customers before the aftermarket does – protecting and preserving the corporate identity and increasing aftersales penetration and profit per vehicle.
For more information on our license plate frame port inclusion programs, contact us today.