Lake Forest, CA - Camisasca Automotive Manufacturing, Inc. has worked with BMW of North America on a breakthrough 4-Year Warranty OE Solution for Custom Screen-Printed M-Stripe Frame Graphics.
The Opportunity: Capturing the Aftermarket
Historically, vehicle accessories with unprotected screen-printed graphics—especially vibrant styles like the iconic 3-color sport stripes—were relegated strictly to the aftermarket. Because traditional red and light blue inks fade rapidly under direct UV exposure, they could only carry a 2-year warranty at most, making them an automatic failure for strict OE engineering standards.
This performance gap forced OE dealerships to watch from the sidelines as illegal, low-quality aftermarket frames proliferated on platforms like Amazon.
Not anymore. Through rigorous engineering, testing, and process innovation (Project ERD-623), CAMI has developed a premium, OE Genuine solution that bridges this gap perfectly.
CAMI Testing alongside Inferior Aftermarket Product.
The Innovation: Dual-Layer Defense
To achieve our standard CAMI 4-Year Exterior Warranty on highly sensitive graphic colors, we engineered a specialized multi-stage manufacturing process:
Black Powder Base Coat: Applied first over virgin 304 Stainless Steel providing a robust foundation as used on other frames in the OEM Genuine BMW program.
UV-Resistant Screen Inks: Precise registration layout of custom M brand colors, over vibrant white to guarantee deep color pop and exact color matching (e.g., matching strict vehicle badging angles).
Clear Gloss Powder Top Coat: Instead of standard liquid over-clears, the frames receive a baked-on, single coat clear powder chemistry. This completely seals the screen print seamlessly, providing robust vertical UV stability and weather protection.
Trademarks & Personalization: Completed with a permanent laser etching directly through the clear and black powder coats to expose the base stainless steel, allowing OE branding of the frame with corporate logos or slogans—something the aftermarket cannot legally replicate.
Key Sales Advantages & Selling Points
1. True OE-Grade Durability (The 4-Year Promise)
The Pitch: "Unlike cheap aftermarket alternatives that oxidize, peel, or fade to pink within three months, this frame is engineered to the highest automotive standards."
The Proof: 6-month real-world exposure testing proved zero black paint oxidation and radically slowed/halted color degradation compared to standard screen prints.
2. High-Margin Alternative to Carbon Fiber
The Pitch: "Dealers can now offer an aggressive, lifestyle-oriented sports graphic frame at a price point positioned beautifully below exotic carbon fiber, but significantly higher than entry-level laser frames."
The Proof: During the recent NAC, feedback was 100% positive. Dealers across the board confirmed that the premium visual appeal completely justifies the price point and will easily sell.
3. Combatting Legal Infringement with Premium Quality
The Pitch: "Bring lost accessory revenue back to the Genuine OE program."
The Proof: By leveraging CAMI’s ability to dual-process screen print and precision laser mark, OEs can safely use their trademarked logos alongside color graphics. Dealerships get an exclusive, legal product that looks vastly superior to unauthorized online imports.
Product Features & Specifications
Construction: Heavy-duty 18-gauge, 304 Stainless Steel (no rusting).
Design: Classic Slimline open-corner profile (100% State Motor Vehicle compliance).
Mounting: Secure 4-hole mount complete with matching hardware hiders and anti-vibration spacers.
Finish: High-reflectivity Gloss Clear Powder Coat over Satin Black.
Packaging: Showcased in premium BMW-branded packaging, each frame includes clear installation and care instructions and is display-ready for slot wall or rack merchandising.
Availability: Official part number (below) is live in the system and moving through standard PDCs.
⚠ Important Handling Note for Dealership Prep: Due to the high-gloss clear powder topcoat, these frames should be handled with care to prevent fine surface scratches. Do not use aggressive alcohol wipes or degreasers during vehicle prep and maintenance; instead, clean or buff with a soft, dry microfiber towel or mild spray detailer if required. Recommend treating in the same fashion as the vehicle’s own paint.
*Manufactured by Camisasca Automotive Manufacturing, Inc. for BMW of North America LLC, All rights reserved.